Creator Partnerships & Ecosystem Lead
Building and scaling creator-led platforms, strategic partnerships, and cultural ecosystems across Italy and Europe.
I partner with independent creators — artists, writers, hosts, and cultural operators — to help them turn ideas into sustainable businesses. Over the past 15+ years, I’ve built and scaled creator ecosystems at the intersection of content, community, and commerce, working with global platforms and local cultural networks to unlock long-term, trust-based growth.
Creator Partnerships & Onboarding
Identifying, recruiting, and coaching high-potential creators, aligning their vision with platform standards, monetization models, and long-term growth.
Ecosystem & Community Growth
Designing systems that prioritize creator trust, retention, and quality — not just acquisition — while scaling across markets and cultures.
Strategic Partnerships
Building and managing partnerships with institutions, brands, venues, and cultural organizations to expand reach, credibility, and creator opportunity.
Cross-functional Collaboration
Acting as the bridge between creators and internal teams (product, marketing, legal, operations) to ensure scalable, creator-first outcomes.
What Do I Do
Case Studies
Airbnb Experiences
Creator Partnerships Program
Role: Market Lead, Creator & Partnerships
Focus: Creator onboarding, retention, ecosystem quality
At Airbnb Experiences, I led the development of the Sicily creator ecosystem, onboarding and scaling a community of 125 independent hosts — reaching 312% of target. My role centered on recruiting high-quality creators, coaching them on storytelling, pricing, and experience design, and acting as their internal advocate across product, marketing, and operations.
Beyond acquisition, I focused on long-term creator success: establishing feedback loops, maintaining quality standards, and scaling best practices across Rome and Milan. One creator partnership developed through this approach became Italy’s top-performing Experience and was later featured in Airbnb’s global marketing campaign.
Key outcomes:
125 creators onboarded
312% of growth target achieved
Scalable onboarding model reused across markets
Global brand visibility via creator success
Cluster Artists
International Creator Network
Role: Founder & Managing Director, Talent Partnerships
Focus: Artist partnerships, international scaling
Cluster Artists was built to support independent electronic music creators operating globally. I scouted, signed, and developed an international roster, building partnerships with festivals, galleries, and cultural institutions across Europe and beyond.
My work combined partnership negotiation, talent development, and operational execution — ensuring creators could focus on their work while the ecosystem around them scaled responsibly.
Key outcomes:
International creator roster expansion
Long-term partnerships with venues & institutions
Cross-border operations across multiple markets
Casa Balat
Cultural Platform & Residency
Role: Founder & Managing Director, Cultural Platform
Focus: Creator programs, partnerships, sustainability
Casa Balat is a cultural platform disguised as hospitality. I founded and scaled it as a space where artists, cultural practitioners, and partners could collaborate through residencies, exhibitions, retreats, and offsites. Alongside running a profitable operation, I curated creator-led programs that aligned cultural storytelling with business sustainability.
I managed partnerships with artists, institutions, and brands, while owning the full operational, legal, and financial framework — ensuring creator freedom could exist within a stable, high-trust system.
Key outcomes:
Highly profitable, self-sustaining cultural platform
Long-term creator partnerships
Strong repeat engagement and brand reputation
Stroboscopic Artefacts
Media & Creator Platform
Role: Founder & Label Director, Talent Partnerships
Focus: Creator ownership, audience trust, sustainability
Stroboscopic Artefacts was an early creator-first platform in the experimental music space. I built it as a global label and events brand supporting independent artists through releases, live programs, and institutional partnerships.
The platform balanced creative freedom with commercial discipline, sustaining profitability while earning long-term trust from both creators and audiences.
Key outcomes:
Global brand recognition
Long-term artist development
Sustainable niche platform model
From Local Stories To Global Experiences
I’m a community-first leader with 15+ years of experience building creator ecosystems across Europe and the globe.
My work sits at the intersection of culture, platforms, and partnerships. I’ve helped independent creators — from writers and artists to hosts and cultural operators — turn ideas into sustainable, trust-based businesses by designing systems that prioritize long-term value over short-term growth.
From scaling Airbnb Experiences in Italy to founding cultural platforms and international creator networks, I consistently operate as a bridge between creators and organizations — translating creative ambition into scalable, responsible outcomes.
I thrive in roles where partnerships, community, and strategy meet, and where creators are treated as partners, not inventory.
